News

For responsible retargeting!

98% of users do not buy in a first web visit and many companies are looking for strategies to catch them and turn them into buyers. Some people think that With quality content you can loyalty your visits, gain the user's confidence to end up making a sale in the medium term, but there are also those who can not wait and have to turn sales into sales as soon as possible. Retargeting, also called remarketing, is a strategic tool that allows users to interact with the company again, either by visiting the web, participating in social networks or by opening an email. There...

Sophisticated consumers

The relationship of companies with consumers is changing and little by little new types of consumers are emerging that demand different formulas to communicate. According to a report by the consultant Llorente & Cuenca , new consumers increasingly attach more importance to the sustainability and to the Transparency , basic axes to generate trust between company and consumer. Knowing that the consumer is increasingly concerned about the environment, healthy life and sustainability in general, companies are almost forced to adopt these concepts in their...

SMDE, el método que nos permite calcular el retorno de la inversión en los Social Media

Social Media Dinàmic Eficient es el nuevo método diseñado para pymes que nace como resultado de cuatro años de investigación. El cofundador de la agencia e-deon.net, Lluís Feliu, ha presentado como parte de su tesis doctoral, un nuevo método para calcular el ROI en el entorno digital. Este nuevo método consiste en aplicar los mismos indicadores (KPI) que se aplican con normalidad en los proyectos digitales (CTR, Tráfico Social, Conversiones...), pero se le han añadido tres indicadores...

Sant Cugat hosts the first day of marketing in Catalan

With the aim of normalizing the presence of Catalan in companies, and especially in marketing and communication campaigns, the edeon.net marketing agency , with the sponsorship of the PuntCAT Foundation and the collaboration of Acribis Group , Sant Cugat Empresarial i Pimec , organizes the first day of marketing in Catalan. The day, which will be the first edition, will feature a varied format where different speakers will explain experiences, present reports and discuss the use of Catalan in current marketing campaigns. The Day will begin with the welcome...

The marketing of our lives

We all do marketing and we are often not clear about their importance. A table full of papers, a label with a melted light bulb, an imperfection in a poster, an orthographic mistake, a voicemail that does not sound, a badly advertised advertisement ... Everything communicates and often it does it in an incoherent manner . Before thinking about strategies , common sense must be applied , and it is when we are clear that we are dealing with clients just as we would like them to deal with us when it comes time to think about the marketing strategy that will help us achieve goals. Why...

Which language (s) to use?

Athletes, get off the stage! Athletes, get off the stage! Athlete, descending from the estuary! Athletes, get off the stage! Who, but the younger millennials, does not remember the rugged-but overwhelming enthusiasm-closing ceremony of the Barcelona Olympic Games '92, 24 years ago. The times were different, but perhaps those games, those of the XXV Olympiad of the modern era, were the starting point of the internationalization process in which we have been involved since then in Barcelona, Catalonia and Spain. And some remember that these Olympic Games had four official languages:...

"Apple poisoned" reviews the story of Apple Corps

Quarantine Ediciones publishes the first book of the e-deon.net journalist Tomás Crespo , a detailed description of the Beatles' business venture In all reeditions of the Beatles records you can see, large and magnificent, the image of an apple, the symbol of Apple Corps. But what was actually Apple? "It is a business that has to do with the disks, movies and electronics, and in a secondary way with the manufacture (...) We want to organize a system through which people who like to make a movie about it Let's not have to kneel in someone's office, "exploded John Lennon...

Facebook buys WhatsApp

Facebook buys WhatsApp for 19,000 million dollars. The social network will pay 4,000 million in cash and 12,000 in shares and another 3,000 million in shares for WhatsApp employees in the next four years. The California company, Facebook , announced that it has acquired the instant messaging application WhatsApp for $ 19,000 million (around 13,870 million euros as of February 20, 2014), according to information sent to the US Securities and Exchange Commission (SEC). WhatsApp has about 450 million monthly users in active-duty, 70 percent of them are active daily. The...

Pokémon Go: more than an app, a business for all

Beyond the anecdote of finding people in unfamiliar places like the facade of the Arts hotel in Barcelona in search of and capturing a virtual monstrous creature, do not forget this important point, which is true is that the application of Nintendo , Pokémon Go, has increasingly benefits for companies in the real world; For those who know how to exploit the use and fame of this invention of Niantic, the technology company chaired by John Hanke has made Pokémon Go the most downloaded application in recent years, overcoming WhatsApp and Snapchat. This business, more...

SMEs in social networks

46% of SMEs still have no profile on social networks. According to a study of SAGE on ICT, small and medium-sized companies often go beyond the major brands in technology adoption, which is quite obvious if we take into account that most SMEs do not have as many resources, time or professionals as the big companies. Even so, small and medium-sized businesses are considerably improving their online visibility in Spain. 46% of small businesses still do not have social networks, something that does not correspond to customer consumption habits, which are constantly resorting to social...

Offers Community Manager

We want to be yours Communication and Marketing agency And that is why for this month of September we offer special prices to small and medium-sized businesses. We have the Community Manager what do you need. Stop searching and trust our professionals. From our offices Girona and Sant Cugat del Vallès We will take care of you and work together with the professionals of your company. Our goal is simple; that you reach your goals. Our advertising is clear; keep adding satisfied customers. Promotion and rates: We offer these guidance...

e-deon.net continues to grow with the new Girona office

Since this month of May, our agency has a new headquarters located in the Science and Technology Park of Girona. From the Girona offices in Xavier Morlans (Moorly), he will coordinate and manage all the technology and design actions of our client portfolio. Currently, e-deon.net already has two corporate headquarters, Sant Cugat del Vallès (Barcelona) and Girona. From Sant Cugat del Vallès, in Lluís Feliu, he directs the projects of communication, marketing and training, with a multidisciplinary team that works in the hands of the team that coordinates...

Get good content unique and improve your SEO web positioning

To date, anyone interested in attracting the public to their website must take into account a series of factors, such as the page's own design. As important as this, it is also, generating unique content, as it will be one of the final factors that will condition the SEO web positioning. Through clear and concise content that facilitates your reading and understanding by the public, we can reach all kinds of audiences. The inclusion of images is also a good resource to facilitate the transition between lines and is a factor that, to position itself, Google takes into account because of...

Mark Zuckerberg: "Connecting people is what I did, I do and I will continue doing"

"I always wanted to connect people. As a child, my colleagues struggled between them, to me, what worried me was that they would behave well. Connecting people is what I did, what I do now with Facebook, and what I will do next ". So he concluded Mark Zuckerberg His last session of questions and answers, which did not take place in the United States as usual, but on the 4th of March at the Gran Teatre del Liceu in Barcelona. Yes, the next day of his dinner with Shakira and Gerard Piqué. Without script, open to any question that the select audience wanted to raise, ...

5 advantages of selling products and services online

Games, car parts, electronic books, movies, music, graphic designs and computer applications. Advice, training, experiences. All this or more are digital products that can be sold online. If you are thinking of selling products online, review these brief tips: it can be the perfect move for your business! Unlimited stock Digital products (music, designs, books) have the advantage that they are never "free". If the customer is interested in buying it, you can sell it quickly. But if your product is tangible, you can organize yourself so you do not have to store it in your store, you can...

e-deon.net will be the communication agency of the first World Congress of Sports Coaching in Barcelona

The Communication and Marketing Agency, based in Sant Cugat del Vallès, will be responsible for directing and managing the communication of this international event, which will be held for the first time in the Catalan capital from June 19 to 21. This first World Congress of Sports Coaching in Barcelona was born to respond to the demand of a growing industry (the second with the largest growth in the world since 2006, according to a study by the International Coaching Federation). The e-deon.net team of professionals will be in charge of the relationship with the media and the...

Google re-discovered the content of Twitter

If I write something on Twitter, can the tweet be in a search made on Google? The answer varies depending on the time the question is asked. Some time ago, the tweets yes they could be; Later, the Twitter content was no longer available for the search engine; and since the beginning of 2015, they can be localized again. It might seem a minor issue, but it is not so. That Google re-index the content of Twitter means that any opinion, whether good or bad, about a company, can be located much faster. It will also affect, in one way or another, the positioning of the web to which the links...