News

Rock Army will boost our presence in the European market with our agency

Rock Army , our off-road vehicle accessories manufacturing company, has selected our agency to make the leap to the French market. From edeon.net we will manage the foreign Social Media communities, as well as carry out corporate communication actions that will improve the strategic presence of the company in the market. Rock Army is a company specializing in the production of protection and conditioning accessories for off-road and camper vehicles. Their system of work is made up of three elements that make them unique in the market; computer-aided design (CAD), numerical control (CNC)...

Airlines That Celebrate Christmas With The World's Largest Screen ...

Iberia congratulates Christmas on the world's largest video screen

Iberia has started a very bright marketing campaign to celebrate Christmas. The action resulted in the deployment of 2,600 LED devices, which allow passengers on their flights to see real-time messages to themselves from the planes they land on. Apart from being an international gateway, the Madrid-Barajas T-4 is one of the main meeting points for all those who return home for Christmas at this time. Starting with the claim " There is nothing bigger than Christmas ", Ogilvy created for Iberia a giant greeting, the largest in the world, visible from the planes landing in the Spanish capital...

Our agency as a case of success at the XX Entrepreneurship Day of Sant Cugat del Vallès

day of entrepreneurship, entrepreneurship day

The experience of the founders of our agency, Xavi Morlans and Lluís Feliu, was one of the success stories that were presented at the end of 2018 at the Sant Cugat del Vallès Entrepreneurship Day. The annual event, organized by the Chamber of Commerce of Terrassa together with the City Council of Sant Cugat del Vallès , and with collaborators such as the Sant Cugat Empresarial Association, had the personal experiences of the founders of edeon.net, They could explain how the beginnings were, how they faced the global economic crisis, how they chose to make a structural...

The consultant Valor Humà trusts in the communication and marketing services of our agency

We start a collaboration with the consultant of Vilanova i la Geltrú, Valor Humano, in order to promote its communication and reach its services to a wider public. Through communication and marketing actions, the company and its professionals are still reknown. From the digital environment, an aspect will be expanded that will be reinforced thanks to the traditional communication and the marketing campaigns that will be executed. Valor Humano is a consultancy specializing in labor law and human resources. It was born in 2009 with the aim of lending a small and medium company, in...

edeon.net opens a third corporate headquarters in Mexico

The communication and marketing agency, which was born in Sant Cugat del Vallès in 2010, already has headquarters in Sant Cugat del Vallès , in Girona and in the Mexican city of Monterrey . The edeon.net firm was born in Sant Cugat del Vallès ten years ago to cover the need of many SMEs that, due to the economic crisis, had to outsource their communication and marketing departments. Currently, with a team formed entirely by communication and marketing professionals, it has its own method to calculate the return on investments in the field of communication and business...

New solutions in the field of marketing reach Mexico with the help of EDEON

The Barcelona company has more than ten years of experience leading corporate communication projects, design and marketing campaigns. EDEON , the communication and marketing agency , was born in Barcelona ten years ago and is already offering its services in the Mexican market . With a team made up entirely of communication and marketing professionals, it has its own method to calculate the return on investments in the field of communication and business marketing. The ' Dynamic Efficient Social Media ' (SMDE) method is supported by a doctoral thesis and is supported by strategic...

The false influencers in the brand image

The CHEQ cybersecurity company has concluded, in a recent study, that 15% of all companies invest in influencers end up in false followers. Their estimates point out that this year we will close it with an investment of 1,300 million dollars in false influencers, which generates two negative consequences; On the one hand many companies that badly invest their money will end up damaging their brand image, and many of them, by that same fact, will end up distorting their calculations of return of the investment. Fake influencers not only hurt the health of a brand and the trust that...

Since 2010, training professionals from all sectors

One of the activities that you most like to do to our team of professionals is to alternate your daily work with occasional trainings. We are specialized in training in the field of communication and marketing as well as training workshops for spokespersons, Wordpress, PhotoShop ... Since 2010 we have formed companies, professional colleges and all kinds of associations. We believe in quality training, practical and transversal. Some business employers where we have taught training: Some professional colleges and institutions where we have taught training: Some companies and...

For responsible retargeting!

98% of users do not buy in a first web visit and many companies are looking for strategies to catch them and turn them into buyers. Some people think that With quality content you can loyalty your visits, gain the user's confidence to end up making a sale in the medium term, but there are also those who can not wait and have to turn sales into sales as soon as possible. Retargeting, also called remarketing, is a strategic tool that allows users to interact with the company again, either by visiting the web, participating in social networks or by opening an email. There...

Sophisticated consumers

The relationship of companies with consumers is changing and little by little new types of consumers are emerging that demand different formulas to communicate. According to a report by the consultant Llorente & Cuenca , new consumers increasingly attach more importance to the sustainability and to the Transparency , basic axes to generate trust between company and consumer. Knowing that the consumer is increasingly concerned about the environment, healthy life and sustainability in general, companies are almost forced to adopt these concepts in their...

SMDE, el método que nos permite calcular el retorno de la inversión en los Social Media

Social Media Dinàmic Eficient es el nuevo método diseñado para pymes que nace como resultado de cuatro años de investigación. El cofundador de la agencia e-deon.net, Lluís Feliu, ha presentado como parte de su tesis doctoral, un nuevo método para calcular el ROI en el entorno digital. Este nuevo método consiste en aplicar los mismos indicadores (KPI) que se aplican con normalidad en los proyectos digitales (CTR, Tráfico Social, Conversiones...), pero se le han añadido tres indicadores...

Sant Cugat hosts the first day of marketing in Catalan

With the aim of normalizing the presence of Catalan in companies, and especially in marketing and communication campaigns, the edeon.net marketing agency , with the sponsorship of the PuntCAT Foundation and the collaboration of Acribis Group , Sant Cugat Empresarial i Pimec , organizes the first day of marketing in Catalan. The day, which will be the first edition, will feature a varied format where different speakers will explain experiences, present reports and discuss the use of Catalan in current marketing campaigns. The Day will begin with the welcome...

The marketing of our lives

We all do marketing and we are often not clear about their importance. A table full of papers, a label with a melted light bulb, an imperfection in a poster, an orthographic mistake, a voicemail that does not sound, a badly advertised advertisement ... Everything communicates and often it does it in an incoherent manner . Before thinking about strategies , common sense must be applied , and it is when we are clear that we are dealing with clients just as we would like them to deal with us when it comes time to think about the marketing strategy that will help us achieve goals. Why...

Which language (s) to use?

Athletes, get off the stage! Athletes, get off the stage! Athlete, descending from the estuary! Athletes, get off the stage! Who, but the younger millennials, does not remember the rugged-but overwhelming enthusiasm-closing ceremony of the Barcelona Olympic Games '92, 24 years ago. The times were different, but perhaps those games, those of the XXV Olympiad of the modern era, were the starting point of the internationalization process in which we have been involved since then in Barcelona, Catalonia and Spain. And some remember that these Olympic Games had four official languages:...

"Apple poisoned" reviews the story of Apple Corps

Quarantine Ediciones publishes the first book of the e-deon.net journalist Tomás Crespo , a detailed description of the Beatles' business venture In all reeditions of the Beatles records you can see, large and magnificent, the image of an apple, the symbol of Apple Corps. But what was actually Apple? "It is a business that has to do with the disks, movies and electronics, and in a secondary way with the manufacture (...) We want to organize a system through which people who like to make a movie about it Let's not have to kneel in someone's office, "exploded John Lennon...

Facebook buys WhatsApp

Facebook buys WhatsApp for 19,000 million dollars. The social network will pay 4,000 million in cash and 12,000 in shares and another 3,000 million in shares for WhatsApp employees in the next four years. The California company, Facebook , announced that it has acquired the instant messaging application WhatsApp for $ 19,000 million (around 13,870 million euros as of February 20, 2014), according to information sent to the US Securities and Exchange Commission (SEC). WhatsApp has about 450 million monthly users in active-duty, 70 percent of them are active daily. The...

Pokémon Go: more than an app, a business for all

Beyond the anecdote of finding people in unfamiliar places like the facade of the Arts hotel in Barcelona in search of and capturing a virtual monstrous creature, do not forget this important point, which is true is that the application of Nintendo , Pokémon Go, has increasingly benefits for companies in the real world; For those who know how to exploit the use and fame of this invention of Niantic, the technology company chaired by John Hanke has made Pokémon Go the most downloaded application in recent years, overcoming WhatsApp and Snapchat. This business, more...

SMEs in social networks

46% of SMEs still have no profile on social networks. According to a study of SAGE on ICT, small and medium-sized companies often go beyond the major brands in technology adoption, which is quite obvious if we take into account that most SMEs do not have as many resources, time or professionals as the big companies. Even so, small and medium-sized businesses are considerably improving their online visibility in Spain. 46% of small businesses still do not have social networks, something that does not correspond to customer consumption habits, which are constantly resorting to social...