News

Seventy-five trade associations will create the first associative Marketplace in Catalonia

The 75 associations, which represent more than 8,000 shops, sign an agreement in which they undertake to promote the interactive space that will allow all shops in Catalonia to make online sales. The trade associations that promoted the slowshopping.cat portal a few weeks ago, the first directory of home shops, have continued to grow with membership from other associations and have signed an agreement in which they undertake to promote the first marketplace that serves as a solution to local trade in Catalonia. The project they have begun to promote will be called clicat.cat , and will...

Proximity eCommerce as a differentiating element

The current crisis shows that trade must take a step forward and promote the marketing of products and services from the network. Amazon and Google Shopping will be the media, but local commerce must know how to find its space and lead local ecommerce. Let’s put it in a short sentence: the world has changed . All the media, generalist or specialized, are warning us that things can take a long time, even years, to be back as before. In fact, they will not be the same as before until there is a vaccine against COVID-19 and this vaccine has reached a significant percentage of the...

Google Shopping reacts and will open your showroom at no cost

Google has made an important decision that is sure to open a world of possibilities to marketers and businesses in all sectors. Google Shopping will allow any business to advertise their products at no cost, however, so far the decision will only be available in the US. For the first time in eight years, Google Shopping allows anyone who sells online in the United States, regardless of size or financial possibilities, to sell their inventory for free within the platform. Any business can advertise their products on Google Shopping: As the company explained, any company that has an...

Saving, digital and healthy; so will consumers after the crisis

There are many who are talking about coping with the crisis caused by the coronavirus pandemic , but few are beginning to imagine what world we will find ourselves in later, when "everything has returned to normal." Overall, research is already telling us that the post-COVID-19 consumer will prioritize savings, be more digitized, and prioritize purchasing fresh, healthy products. You don't have to be a guru to see we're going here for some time. Healthy shopping has been growing for years from awareness, from personal health to respect for the environment. Saving and digitizing, however,...

The consumption of mobile phones, television and the internet set historical records in Catalonia

Population habits are changing and data analytics companies are already reporting that social media, newsletters and series are the protagonists. Rebold, a benchmark in data analysis, has updated the study analyzing the impact of Covid-19 on the habits of Catalans and Spaniards, in order to help companies understand the effects of the pandemic on social and economic level. The most recent reports show that social media is still crowding out . All networks grow, especially Twitter, with more than 56.1%, Facebook with 36.5% and Instagram with 22.7%. According to data from the consulting...

The profits of businesses that invest in digital marketing are shot up by 136%

The coronavirus crisis is already hitting many businesses, causing a real business crisis that we don't know how far it will go. However, thanks to digital marketing , these uncertain times can be an opportunity to face the challenges with optimism, making changes and seeking new strategies for achieving goals. Now more than ever you need to have a strategic look at the future. We must not forget that this crisis is seasonal and sooner or later we will get out of it, but for that reason, understanding the patterns of behavior and their implications are key to developing a digital strategy in...

TikTok launches live tutorials for users to learn from home

More and more home confined people and different content creators have come to the opportunity to present their materials by sharing daily tutorials to discover new ways to cook, sing, learn math or study English. The TikTok short video platform is entering the European market fast and during the confinement days offers many daily tutorials, tagged under the hashtag #EduTok , for a week to explore new disciplines. These tutorials include how to speak English as a professional, how to paint with coffee, tricks for cooking braves or tips for singing, among others. During these weeks that...

Spectacular drop in media advertising as audiences keep growing

The media estimate that they will suffer from a 40 to 50% drop in advertising investment in Catalonia and Spain while the coronavirus-led confinement and crisis last. The coronavirus pandemic crisis is putting the media in a very difficult situation. Advertising budgets are collapsing globally, with audiences and internet connections reaching record levels. Audiences are larger than ever, but this does not translate into monetization for advertising companies. The latest eMarketer forecasts, for example, already target advertising investments, will continue to decline. The consulting...

Commerce from all over Catalonia joins an initiative that promotes home trade

During the confinement the local commerce has noticed a significant drop in its sales. Some businesses cannot afford the fixed costs and will have to close. To combat the coronavirus-led health crisis, at edeon.net we have pushed for the launch of the Home Business Directory, an initiative articulated by our client, Sant Cugat Comerç , under the umbrella of the awareness campaign, which promotes the responsible trade, SlowShopping.cat . Twelve merchant associations across the country promote an online directory that facilitates delivery of products to customers' homes. Under the...

Confinement for coronavirus triggers internet consumption

Video game consumption, streaming video platforms, and social media use spike during confinement. On-demand video platforms are taking advantage of the situation we are currently experiencing to launch new offerings and new content, while the video game industry is also seeing exponentially increased online gaming. One of the side effects of the confinement in the wake of the State of Alarm, decreed by the Spanish Government, is evident on social networks and entertainment portals. Confinement is needed to curb the health crisis caused by the coronavirus in Catalonia and Spain, and this...

Houseparty, the group video calling APP that puts it together

Houseparty , the app for group video calling, is gaining ground in the wake of the COVID-19 crisis. Houseparty has become the app of the moment, bringing together the highest downloads for iPhone right now and fifth app in the top downloads on the Google Play Store . In a matter of days it has climbed hundreds of positions, in Catalonia, Spain, Italy or Portugal. Coronavirus alertness and quarantine are one of the reasons. Video calling and remote work apps are gaining more prominence these days. Skype, Google Classroom, Hangouts, Zoom or Microsoft Teams are just some of them. But also on...

The television content we are consuming the most during the coronavirus health crisis

While the news feeds gain audiences, the sports genre falls and becomes the worst affected in this health crisis by Covid-19. As you might expect, television is becoming one of the indisputable allies for entertainment and truthful information these days of home confinement. Total consumption in Catalonia and Spain increased 18% from the previous week and 17% from the same week last year, according to a report by Mindshare . All age groups increase viewing but especially for children aged 10 to 15 who increase their TV consumption to two hours daily. To this analysis it is necessary...

Twitter will be testing a new snapchat-like feature with tweets disappearing in 24 hours

Twitter will test in Brazil a new functionality that will change the way we communicate through this social network: fleets . These are messages that can only be viewed for 24 hours and do not support "likes", retweets or public replies. If this feature passes the test and is launched globally, we will be seeing a change in the way we communicate and advertise on this social network, as it could be the beginning of new types of ads such as those already we see inside Instagram or snapchat . In addition, ephemeral tweets could be a challenge for moderators, as each post's deadline would...

Twitter is the most talked about coronavirus social network

The threat to the health of the world's population from this unknown virus has become the most important topic in all conversations, media and political agendas around the world. This is not the first time we have faced a health crisis of this magnitude, we have seen it in 2009 with influenza A , but it is the first time we have lived through social networks and digital media as communication channels. . Nowadays the extent of a story cannot be measured without analyzing its impact on the network , which is why Ipsos , through its SIA (Social Intelligence Analytics) solution, has monitored...

The City Council of Terrassa again entrusts us with the communication of WSCITECH

Women, Science and Technology Congress (WSCITECH19)

For the second year running, the City Council of Terrassa has commissioned us to promote and communicate the Women, Science and Technology Congress (WSCITECH). This new edition, which will take place in Terrassa at the end of March, will be formatted as a Conference and will seek to continue to show the gathering as a state benchmark for women scientists and technology. Last year we created this promo video , caught the attention of major national and state media , and drew hundreds of attendees to a Congress that sat on the state-of-the-art science and technology map. For this new...

So we will buy the Catalans during this 2020

The Shopper Story study reveals what the shopping process for Spanish consumers will consist of this year. The process of buying consumers, before being so settled in the physical store, is constantly changing with the birth and evolution of the different shopping channels. Understanding this is key to the strategy of any brand or retailer, which is why the Criteo advertising platform launched the Shopper Story 2020 study. Shoppers don't forget the physical store, but they are becoming more and more demanding despite the rise of e-commerce , the physical store is still of the buyers...

Force majeure and reputation, the keys to understanding the cancellation of the MWC

The cancellation of the Mobile World Congress 2020 (MWC) has resulted in the loss of almost 500 million euros and 14,000 jobs. Last Wednesday, February 12, 2020, what many of us have been expecting for days has been articulated. In charge of GSMA, the organizer of the Mobile World Congress (MWC) in Barcelona, announced the suspension of the event after the wave of cancellations of numerous participating companies. The reference mobile trade show has an economic impact of 473 million euros, concentrates on 2,800 exhibitors and attracts about 107,000 visitors, according to the estimated...

The marketing day in Catalan is back

EU Mediterrani and edeon sign a collaboration agreement to continue promoting the professional meeting. This second edition of the JMC will be held on April 21 at the Mediterranean University School, in Barcelona. The second Catalan Marketing Day (JMC) takes root and changes its location. The marketing and marketing agency edeon and the Mediterranean University School (center affiliated with the University of Girona) have reached an agreement to join forces and continue promoting the meeting of marketing professionals in Catalan. The previous edition, held at the ESADE CREAPOLIS...

Trends that improve reputation

Companies are increasingly aware that managing reputation is key to how they are perceived by customers, employees, shareholders and other stakeholders. In fact, seven out of ten executives from leading reputable firms confirm that managing one's business reputation is more important today than ever . This is partly due to the new currents that are affecting markets and impacting businesses such as the Internet of Things , artificial intelligence, climate change or the evolution of values. That is why all edeon marketing professionals analyze in detail all the relationships that our customers...