News

Feliu Franquesa, a story linked to Sant Cugat del Vallès

The leading real estate company in Sant Cugat del Vallès, Feliu Franquesa , has contracted our corporate communication services in order to continue to take root in the market and grow in reputation. Specifically, from the agency we are offering the services of the department of communication and strategic marketing , thus managing social networks, content generation, contact with specialized and general media, management of advertising space, preparation of email marketing and digital positioning. One of the jobs we like to offer our customers is, precisely, that of communication...

23 Basketball relies on our SEM services

The benchmark ecommerce basketball 23 Basketball , entrust our SEO services in order to help them boost their market presence in Catalan and Spanish. The company, based in the city of Terrassa, is one of the portals that offers a more complete and specialized product range in basketball. From the agency we are helping them with Google Ads campaigns as well as social media advertising campaigns.

Youtuber Adrián Sáenz trusts our PR services

The young Catalan youtuber, Adrián Sáenz, already has more than 150,000 subscribers on his Youtube channel and almost 50,000 followers on Instagram . With the aim of continuing to be reputed in the world of digital marketing, and especially ecommerce, from edon we are helping to make Adrián appear in the media, interact with institutions public and can start giving lectures. This young influencer has a lot of projection and from our Communication and PR department it is not difficult for us to differentiate him and position him in the market. I have already made...

The company Dream Fontanilles is already part of our client portfolio

One of the leading ecommerce in the offroad sector, Dream Fontanilles , has hired us to give them a boost in the digitalization of the company. Our team of professionals has been working for months with the company's digital strategy and everything involved, from the design of the new web portal, the positioning strategy, the communication plan, the management of social networks or the strategic organization of part of its staff. From the agency we are especially happy because we are showing that the basis of the success of any ecommerce is to offer a good product and make it known to its...

The youtuber Warmaxinso relies on our SEO and SEM services

Olympic gymnast Rubén López, known on his youtube channel as Warmaxinso, relies on the services of SEO and SEM positioning specialists in order to continue to be reputable and grow his Youtube channel, which already has more than 50,000 subscribers. Rubén is a benchmark in the world of international artistic gymnastics and offers personalized training sessions. From edeon we optimize the positioning of your videos in order to dynamize them efficiently and naturally.

WhatsApp will allow you to buy directly from the app

The APP has announced that soon companies with a presence in WhatsApp Business will be able to display their catalog of products or services and sell from the chat itself. WhatsApp is a messaging app that is strategically already expanding its features beyond personal messaging between users. Over the last few years and through WhatsApp Business from Facebook they have been looking for ways to connect businesses with customers. The great pending subject of WhatsApp Business is monetization, something that can now be done quickly and securely. At a time when online shopping is increasing,...

45% of consumers say they always choose products from companies with clear purposes

At edeon we are always committed to content marketing campaigns and that is why it is very easy for us to work with brands with values. Recently, the communications consultancy Hotwire has published the second edition of the study ' Brands with awareness: the era of the purpose t'. This research carried out on more than 200 executives and 1,000 consumers demonstrates the importance of corporate purpose , although there are still doubts about how it is built and what elements make it up. In fact, 67% of managers link it to functional elements (financial results, products, services) and only...

Interesting news that have just launched different social networks

Over the past few weeks Facebook, Instagram, TikTok, Pinterest and Twitter have introduced new utilities that can be very appealing to businesses. With this article we intend to make a collection and share some practical tips. One of these developments, and that has a lot to do with the circumstances we live in the pandemic, is that Facebook will allow you to charge for online events. This way the owners of any business page can create an event, set its price, promote it, charge and organize everything in one place and with the security provided by Facebook. With social distancing still in...

SEO is the most profitable digital marketing strategy in the long run

SEO, acronym that in English corresponds to "search engine optimization", is a set of actions aimed at improving the positioning of a website in different search engines such as Google, Yahoo, Bing, Ask ... The SEO is a digital marketing strategy that involves increasing the visibility of a page by delivering quality content , optimizing the user experience, loading speed and a long list of small actions that are good. seen by search engine robots, and ultimately help position digital spaces. But why is SEO optimization important for any business? SEO optimization becomes a key tool to...

One third of consumers negatively interpret corporate silence

A new study by Berkeley Communications and Arlington Research says 31% of consumers see companies that don’t communicate regularly (especially during the Covid-19 pandemic) as something negative, such as weak or unprofessional companies. The silence of companies, especially in difficult times, is interpreted as a weakness of the company, where it is supposed to go through financial difficulties or have had to close. The percentage of negative interpretation is led by Italy, Catalonia and Spain with 39%, 33% consumers in the United States, while in the United Kingdom it is 27%. From...

We promote and sponsor the new Valldoreix Hockey Club

The Valldoreix Hockey Club has presented itself publicly with representatives of the Catalan Hockey Federation , the EMD Valldoreix and part of our team. Carlos Tost and Lluís Feliu are the promoters of the new sports entity, where from EDEON we will have a close relationship, as we are the management company and one of the sponsors, together with SOREA . The Valldoreix Hockey Club has officially presented itself together with the entities that have helped to promote the project. The start was made in a room of the Valldoreix Sports Club where members of the Catalan Hockey...

Global advertising investment will grow by more than 6%

There are already several international studies that claim that global advertising spending for next 2021, grow by 6.1% and 9% Spanish and Catalan. According to estimates presented by IPG Mediabrands, during the remainder of 2019 there will be a fall in advertising investment, which is estimated at 7% worldwide and 15% - 17% in Catalonia and Spain. Sporting events stand as one of the key factors driving investment next year, but this year, global investment will be reduced by $ 42 billion worldwide. Advertising for conventional media will fall by 16% and digital advertising will grow...

Sent from my iPhone

Sent from my iPhone - Sent from my iPhone - Sent from my iPhone How many times have you seen this phrase in the emails you receive? And if you have one, how many times have you sent it from your iPhone? If you have not deleted the phrase expressly, certainly more than you can remember. However, many people either don’t know how to delete it, or don’t care, or it’s okay for the phrase to appear each and every time an email is sent from Apple’s luxury phone. A phrase behind which we find a brilliant marketing strategy for the Cupertino company. Mainly for two...

Consumption from home grows by 22%

The coronavirus pandemic has democratized e-commerce and home delivery . During these months, 2.6 million Catalans and Spaniards, for the first time, have bought online and received products and services at home. After weeks of forced confinement and the arrival of the first days of progressive de-escalation, the multinational Kantar , has analyzed the behavior of consumers who have already begun to return to routines, which are already adapting to the new normal. Nearly seven out of ten people confirmed during the weeks of confinement that they would “consume products outside the...

We collaborate with the "United we will get out faster" campaign in Sant Cugat Comerç

Once again Sant Cugat Comerç has relied on our communication, design and marketing services to promote a local campaign to boost trade. The leading trade association in Catalonia, Sant Cugat Comerç, has launched a campaign to encourage buyers and traders, remembering that in the escalation you can already visit the city's establishments. In recent weeks, the process of gradual de-escalation of the extraordinary measures to restrict mobility has begun and many establishments are raising the shutter again, within the Plan for the Transition to a new normal approved by the...

55% of citizens believe that the role of companies is more important than that of governments in building the future

A study published on the MarketingNews portal, which analyzes the social situation and brands before, during and after the health crisis, indicates that 55% of people give companies a more important role in building the future than governments themselves or public institutions. According to data from different studies collected in this report, on how brands have acted during the crisis, the public has assessed up to 60% their ability to adapt and 40% their concern for society; advertising has not been seen negatively in this time, only 2% thought that brands should stop advertising, and...

Facebook, Instagram and WhatsApp will launch an ecommerce platform to support small business

The new Facebook ecommerce will be called Shops and will unify other initiatives of the group (Facebook, Instagram and WhatsApp). Facebook has announced that it is preparing the launch of Shops, a service that will allow companies to display and sell products on the company's social networks. His CEO of Facebook, Mark Zuckerberg, has advanced it in a statement that is very much in line with the struggle that we will soon see among the great technological monsters; Amazon , Google Shopping and now Facebok Shops . We already experienced the Facebook movement to enter the ecommerce sector...

Consumers demand normalcy in business communication

A recent study by the company Havas Media Group endorses what we have been saying in recent weeks from the agency edeon.net : There has been a growing perception that consumers are more receptive to advertising, which is closely related to the high media consumption these weeks . This moment we are living in is a great opportunity for brands to do a good part of their job: communicating with values. According to the eighth report on the impact of the COVID-19 epidemic conducted by Havas Media Group , it is detected that consumers are beginning to demand from brands an effort to return to...

The edeon.net agency obtains Amazon Advertising accreditation

The agency's SEO and SEM specialist, Joan Antoni Pons , has been certified to create advertising campaigns on Amazon . This is the first Amazon certificate an edon.net member gets, and it’s an important fact in order to drive the marketing strategies that many of the customers will hire in the coming months. We are not the first agency to obtain this accreditation but having the Amazon Advertising certificate ensures the success of the agency's next advertising campaigns. Currently, as expert specialists on Amazon’s advertising platform, we can help customers expand target...