Management of complex communication crises
We form teams, prepare protocols and execute actions to resolve reputation crises.
Anticipate, prepare, manage. Because a crisis cannot be improvised.
In communication, a crisis not only tests an organization’s reputation, but also its capacity for leadership, coherence and response to society. Poor management can have devastating consequences in terms of image, trust and relationships with the public. On the other hand, a well-prepared response can reinforce credibility and demonstrate solidity in the most complex moments.
At our agency we are specialists in the prevention and management of communication crises , and we work with a comprehensive approach: we not only act when the crisis breaks out, but we prepare organizations so that they arrive with a plan, a trained team and a solid story.
What do we mean by communication crisis?
A communication crisis is any situation that can negatively affect the reputation of a company, institution or brand. It can be caused by internal errors, accidents, labor disputes, cyberattacks, scandals, leaks, malpractice, unforeseen changes, rumors or sudden media exposure.
The key is not just the seriousness of the event, but how it is explained, how it is managed and how it is communicated .
Our service includes:
1. Diagnosis and prevention plan
- Communication risk audit
- Identification of critical points and sensitive audiences
- Creation of response protocols and decision flows
- Crisis Plan design: actions, roles, messages and channels
2. Constitution of the Crisis Committee
- We support the company in defining and forming the internal crisis committee.
- We define key roles and responsibilities
- We prepare operational documents so that the committee can act in an agile and coordinated manner.
3. Preparation of spokespersons
- We train spokespeople who will have to speak to the media, workers or other stakeholders
- Simulations of press conferences and interviews in tense scenarios
- Specific work on oral expression, question management and non-verbal communication
4. Workshops and practical dynamics
- Work sessions with different formats, such as LEGO® Serious Play® to identify risks, work on scenarios and strengthen the team’s strategic thinking
- Real-time crisis simulation dynamics (communication simulations with media and social networks)
- Practical workshops for management and technical teams in communication stress management and quick decision-making
5. Real-time communication management
When the crisis breaks out, we are your immediate strategic ally . We stand by your side to manage all communication fronts:
- Writing press releases, questions and answers (Q&A), positions and speeches
- Attention and relations with the media
- Monitoring social networks and containing rumors or fake news
- Coordination with legal, technical and human resources teams to ensure a cross-functional response
- Supervision and adaptation of the story according to the evolution of the crisis
The best crisis is the one you can avoid. And the next best is the one you know how to manage.
Investing in prevention and preparation is much more efficient than having to improvise when things get complicated. With us, your organization will be better prepared to take control of the story, protect its reputation, and strengthen the trust of its audiences .
Do you want to prepare your team for when a delicate situation arises?
Let’s talk, and we will design a plan or customized training for your organization.
