Own Method
It is a method based on the fusion of 100% measurable indicators such as:
The Doctor in Business Communication and Content Marketing, Lluís Feliu, has created the SMDE method with the aim of enhancing the benefits of SMEs. The method consists of enhancing the best content marketing strategy for each company and assigning KPIs that guarantee the achievement of objectives.
CTR
The click-through rate or click-through ratio is an indicator used in the world of advertising that measures the effectiveness of an online advertising campaign.
Social Traffic
Social Media Optimization is the set of strategies applied to the activity of a social media outlet, such as social networks or social television, with the intention of increasing the popularity of the internet website.
Conversions
The act of converting visitors into customers who pay for a product or service.
Reputations
Reputation is the subjective interpretation of the set of information that appears on the Internet about a person, company, organization, institution, or brand.
Loyalty
Marketing concept that designates a customer’s loyalty to a brand, product or service.
Prescription
Recommendation systems are intelligent systems that provide users with a series of personalized suggestions about a certain type of elements that may interest the user based on the preferences that they have expressed implicitly or explicitly.
Endorsed Method
Our method is backed by the doctoral thesis of our marketing director, Lluís Feliu , after four intense years analyzing the presence and campaigns of small and medium-sized businesses in Catalonia .
Our method has already been reported in the national and state media, in the general press and in the sectoral press.
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Our work, recognized by the media
