We present success stories at the public university of Sakarya in Turkey

We went to Turkey to internationalize some successful cases of companies and projects that we have in Sant Cugat and throughout the country. Specifically, during this holy week, our director of communication and marketing, Dr. Lluís Feliu, taught classes at Sakarya University.

Lluís, who attended as a guest lecturer, teaching sessions on business communication and relationship marketing, and aside from the theory of the subject he is dealing with, is working and explaining different practical cases that have been carried out in recent years at the our agency

This is how he took the opportunity to explain how the Club Hoquei Valldoreix project was born and how it is developing in the four years of its existence. He shared all the details, from idea generation, market research, business plan design and marketing plan, to its execution and control. He also explained the case of Teca Sàbat catering as a successful case of a family business that, by mixing tradition and innovation, has become a benchmark in its sector. Finally, and taking advantage of the sessions on strategic communication, he exemplified them with the importance of weaving ties of value, and it is here that he explained the success case of associationism, and how Sant Cugat Empresarial or the Independent Youth Association Empresaris de Catalunya (Aijec) bring significant value to their associates, dynamizing, acting as a speaker and enhancing relations between the public and private sectors.

Throughout Holy Week, Dr. Lluís Feliu attended different classes related to marketing and communication in order to provide a Western vision, exemplified by cases from the agency in terms of business strategies. On the other hand, Feliu also took the opportunity to learn first hand how the business practices department of the Turkish university is organized, and how companies in Turkey are working on the concept of marketing ethics and different internationalization strategies of Turkish companies.