The Social Media during 2015

The   Social Media   They have become the most "pampered" of communication and marketing professionals, and not without reason, consumers spend more and more time on digital platforms and companies have had no choice but to launch with Excitement to the arms of Social Media Marketing (SMM).

According to a report from the magazine   Social Media Today , the trends of Social Media for these 2015 will be different than we have seen this 2014:

1. The   Social Media Marketing   It will have its natural habitat in mobile applications. Although they were born in the traditional table devices, Social Media have found their habitat in devices such as tablets and mobiles in recent years.   It is predicted that next 2015 platforms 2.0 will be even more "Mobile-Friendly"   and advertising will increase.

2. The images will gain even more prominence in Social Media. The saying "an image is worth a thousand words" is like a glove in Web 2.0. In 2015, the passionate romance of "Marquetinians" with the images will continue to have the Social Media scenario.

3. The popularity of the short videos will grow like foam. The short videos are aimed at becoming the most powerful weapon of companies that want to make a place in the digital environment.

4. Viral marketing will lead to more and more professionals. There is no magic formula to create virals, but professionals in the sector will have more than ever grilled meat to do viral magic, or at least to try it.

5. Real-time marketing will become the daily bread of companies that invest in digital marketing. Before marquetine campaigns were planned months and months in advance. Over the next twelve months the brands will change and will increasingly invest in real-time marketing, for campaigns that are launched from one day and one minute for another based on the news.

6. LinkedIn i   Instagram   They will be the most popular 2.0 platforms among marketing professionals.   LinkedIn   It will become the preferred network of companies that make B2B, while B2C brands will be betting more for the image, and therefore for Instagram.

7. Creativity will become the inseparable companion of Social Media Marketing. Creativity will be the 2014 more than a simple "extra" for Social Media Marketing and will become a must for marketing professionals who want to raise their voice in social networks.

These are just some of the forecasts that different reports and studies of the sector foresee for this 2015. From our Communication and Marketing agency we will work daily to be part of these trends.