The Efficient Dynamic Social Media Method (EDSM) celebrates a decade optimizing ROI in communication and marketing

This year marks ten years since Doctor Lluís Feliu introduced the Efficient Dynamic Social Media Method (EDSM), an innovative methodology designed to help companies calculate the return on investment (ROI) of their social media strategies. This milestone represents a decade of evolution and consolidation of a method that has transformed the way companies evaluate the effectiveness of their digital communication actions.

The origin of a key method for digital marketing

The SMDE began to be applied in 2015 as a tool to improve decision-making in digital strategies. With the exponential growth of social networks as communication and promotion channels, companies were faced with the need to obtain precise metrics on the real impact of their campaigns. Doctor Lluís Feliu developed the SMDE method with the aim of providing a reliable system adapted to the changing reality of the sector.

A few years after its introduction, SMDE received a significant academic boost when Doctor Feliu's doctoral thesis endorsed its effectiveness and applicability. This research not only deepened the study of the method, but also provided clear guidelines for its implementation in different business contexts.

From research to business application

With a consolidated theoretical base and practical experience acquired over the last decade, SMDE has become a key tool for companies in various sectors. Currently, the communication and marketing agency edeon, with offices in Girona and Sant Cugat del Vallès, is in charge of marketing the method in both online and offline projects.

SMDE is based on the analysis of different KPIs (Key Performance Indicators) to determine the effectiveness of communication actions. The main indicators taken into account to develop the method are the Click Through Rate (CTR), the number of conversions, social traffic, reputation, prescription and loyalty. These indicators allow us to evaluate both the immediate impact of a campaign and its capacity to generate a stable and trusting relationship with customers.

One of the most innovative aspects of SMDE is its ability to transcend the digital realm and also be applied to traditional campaigns. This allows companies to calculate the return on investment in communication and marketing actions that are not necessarily linked to social networks, such as face-to-face events, advertising in conventional media or public relations strategies.

A future of growth and innovation

According to Doctor Lluís Feliu, co-founder of the edeon agency and creator of the SMDE method, many companies continue to invest blindly, believing that it is impossible to detect the evolution of reputation, loyalty and prescription. The key to the SMDE method is to detect which customer becomes loyal, which customer refers new users and how the brand's reputation evolves. With this calculation, companies can closely monitor their campaigns and decide if it is appropriate to make changes to their strategies.

With a successful ten-year history, SMDE has demonstrated its ability to evolve and adapt to the changing needs of the sector. Its market consolidation and academic recognition guarantee a promising future, paving the way for more efficient business communication based on objective data.