{"id":5100,"date":"2022-08-18T14:56:16","date_gmt":"2022-08-18T14:56:16","guid":{"rendered":"https:\/\/edeon.net\/project-items\/dsv\/"},"modified":"2022-08-18T14:56:16","modified_gmt":"2022-08-18T14:56:16","slug":"dsv","status":"publish","type":"avada_portfolio","link":"https:\/\/edeon.net\/en\/project-items\/dsv\/","title":{"rendered":"Comunicaci\u00f3 corporativa per a DSV"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:30px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h2>Treballant colze a colze amb una empresa l\u00edder mundial en log\u00edstica i transport<\/h2><\/h4><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:50px;\"><p>A <strong>edeon<\/strong> tenim l\u2019oportunitat de col\u00b7laborar estretament amb <strong>DSV<\/strong>, una de les empreses log\u00edstiques m\u00e9s grans del m\u00f3n, amb pres\u00e8ncia global i una activitat estrat\u00e8gica clau en el sector del transport i la cadena de subministrament. Aquesta col\u00b7laboraci\u00f3 \u00e9s un exemple de com treballem <strong>integrats dins l\u2019engranatge comunicatiu dels nostres clients<\/strong>, oferint solucions a mida amb una mirada \u00e0mplia i especialitzada.<\/p>\n<h3>El nostre rol: el departament de premsa externalitzat<\/h3>\n<p>Amb DSV, <strong>actuem com a departament de premsa<\/strong>, donant suport directe i constant a l\u2019equip intern de comunicaci\u00f3 i m\u00e0rqueting. El nostre treball inclou tasques com:<\/p>\n<ul>\n<li><strong>Redacci\u00f3 de notes de premsa<\/strong>: escrivim continguts period\u00edstics clars, rigorosos i atractius, adaptats al llenguatge i to del sector log\u00edstic.<\/li>\n<li><strong>Entrevistes amb personal directiu<\/strong>: entrevistem els l\u00edders de DSV per generar contingut amb profunditat, alineat amb els valors i objectius corporatius.<\/li>\n<li><strong>Relaci\u00f3 amb mitjans de comunicaci\u00f3<\/strong>: mantenim un contacte fluid amb periodistes i editors per posicionar la marca DSV com a referent en log\u00edstica.<\/li>\n<li><strong>Seguiment de mitjans i clipping<\/strong>: fem un control diari de les aparicions de marca als mitjans, amb informes de resultats i an\u00e0lisi d\u2019impacte.<\/li>\n<li><strong>Gesti\u00f3 d&#8217;entrevistes i col\u00b7laboracions<\/strong>: pactem i preparem entrevistes estrat\u00e8giques amb mitjans generalistes i especialitzats.<\/li>\n<\/ul>\n<p>Tot aquest treball comunicatiu s\u2019acompanya d\u2019un <strong>suport gr\u00e0fic imprescindible<\/strong>, que ens permet elevar l\u2019efic\u00e0cia dels missatges i generar <strong>materials d\u2019alta qualitat visual<\/strong> per refor\u00e7ar la marca.<\/p>\n<hr \/>\n<h3>Suport visual i estrat\u00e8gic: dossiers, infografies i creativitats<\/h3>\n<p>A m\u00e9s del contingut textual, sabem que <strong>la forma tamb\u00e9 comunica<\/strong>. Per aix\u00f2, col\u00b7laborem amb l\u2019equip gr\u00e0fic d\u2019edeon per elaborar:<\/p>\n<ul>\n<li><strong>Dossiers de premsa visuals i estructurats<\/strong>, adaptats al context comunicatiu de cada acci\u00f3.<\/li>\n<li><strong>Infografies corporatives i de producte<\/strong>, que ajuden a fer comprensibles dades i processos log\u00edstics complexos.<\/li>\n<li><strong>Creativitats espec\u00edfiques<\/strong> per campanyes, esdeveniments o not\u00edcies destacades.<\/li>\n<\/ul>\n<p>Aquests suports visuals no nom\u00e9s donen for\u00e7a a les notes de premsa, sin\u00f3 que tamb\u00e9 permeten a DSV disposar de materials reutilitzables i \u00fatils en diferents canals (digitals, esdeveniments, xarxes socials, etc.).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:30px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h3>Premiats als The Communicator Awards de Nova York<\/h3><\/h4><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:80px;\"><p>Un dels moments m\u00e9s destacats de la nostra col\u00b7laboraci\u00f3 amb DSV va arribar amb el <strong>llan\u00e7ament de la nova seu de l\u2019empresa a Andorra<\/strong>, un projecte que vam gestionar \u00edntegrament des de l\u2019ag\u00e8ncia. Per a aquest projecte, vam preparar:<\/p>\n<ul>\n<li>Una <strong>estrat\u00e8gia de comunicaci\u00f3 multicanal<\/strong>.<\/li>\n<li>Una <strong>nota de premsa<\/strong> precisa, clara i adaptada al territori.<\/li>\n<li>Un <strong>dossier de premsa complet, visual i de f\u00e0cil lectura<\/strong>, que combinava informaci\u00f3 institucional, dades clau i imatge de marca.<\/li>\n<\/ul>\n<p>Tots els continguts es van redactar en <strong>catal\u00e0<\/strong>, la llengua oficial d\u2019Andorra, tenint molt present el context socioling\u00fc\u00edstic. El resultat va ser un gran \u00e8xit comunicatiu que va rebre <a href=\"https:\/\/www.communicatorawards.com\/winners\/winners-gallery\/?event=1088&amp;search=dsv&amp;id=541627\" target=\"_blank\" rel=\"noopener\"><strong>el reconeixement internacional als The Communicator Awards de Nova York<\/strong><\/a>, un certamen que premia l\u2019excel\u00b7l\u00e8ncia en la comunicaci\u00f3 corporativa a escala global.<\/p>\n<hr \/>\n<h3>Redacci\u00f3 multiling\u00fce: catal\u00e0, espanyol, angl\u00e8s i franc\u00e8s<\/h3>\n<p>Un dels grans valors afegits d\u2019<strong>edeon<\/strong> \u00e9s la nostra <strong>capacitat de redactar continguts en quatre idiomes<\/strong>: <strong>catal\u00e0, espanyol, angl\u00e8s i franc\u00e8s<\/strong>. Aix\u00f2 ens permet adaptar cada acci\u00f3 comunicativa al mercat objectiu, refor\u00e7ant la proximitat i la claredat del missatge en cada territori on opera el nostre client.<\/p>\n<p>Amb <strong>DSV<\/strong>, com amb tants altres clients, <strong>apostem per una relaci\u00f3 de confian\u00e7a i col\u00b7laboraci\u00f3 a llarg termini<\/strong>, on no nom\u00e9s aportem idees, sin\u00f3 que ens impliquem profundament en la seva estrat\u00e8gia de comunicaci\u00f3 global. El nostre objectiu \u00e9s <strong>fer que cada acci\u00f3 tingui impacte, sentit i retorn real per a l\u2019empresa<\/strong>.<\/p>\n<\/div><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" style=\"--more-btn-alignment:center;\"><div style=\"margin:-26px;--awb-aspect-ratio:1 \/ 1;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-6 fusion-gallery-layout-grid fusion-gallery-1 has-aspect-ratio\"><div style=\"padding:26px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-4.png\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271232%27%20height%3D%27821%27%20viewBox%3D%270%200%201232%20821%27%3E%3Crect%20width%3D%271232%27%20height%3D%27821%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-4.png\" width=\"1232\" height=\"821\" alt=\"\" title=\"DSV (4)\" aria-label=\"DSV (4)\" class=\"lazyload img-responsive wp-image-3280\"  \/><\/a><\/div><\/div><div style=\"padding:26px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-5.png\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271232%27%20height%3D%27821%27%20viewBox%3D%270%200%201232%20821%27%3E%3Crect%20width%3D%271232%27%20height%3D%27821%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-5.png\" width=\"1232\" height=\"821\" alt=\"\" title=\"DSV (5)\" aria-label=\"DSV (5)\" class=\"lazyload img-responsive wp-image-3279\"  \/><\/a><\/div><\/div><div style=\"padding:26px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-3.png\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271232%27%20height%3D%27821%27%20viewBox%3D%270%200%201232%20821%27%3E%3Crect%20width%3D%271232%27%20height%3D%27821%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-3.png\" width=\"1232\" height=\"821\" alt=\"\" title=\"DSV (3)\" aria-label=\"DSV (3)\" class=\"lazyload img-responsive wp-image-3278\"  \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:26px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-2.png\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271232%27%20height%3D%27821%27%20viewBox%3D%270%200%201232%20821%27%3E%3Crect%20width%3D%271232%27%20height%3D%27821%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-2.png\" width=\"1232\" height=\"821\" alt=\"\" title=\"DSV (2)\" aria-label=\"DSV (2)\" class=\"lazyload img-responsive wp-image-3277\"  \/><\/a><\/div><\/div><div style=\"padding:26px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-1.png\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271232%27%20height%3D%27821%27%20viewBox%3D%270%200%201232%20821%27%3E%3Crect%20width%3D%271232%27%20height%3D%27821%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-1.png\" width=\"1232\" height=\"821\" alt=\"\" title=\"DSV (1)\" aria-label=\"DSV (1)\" class=\"lazyload img-responsive wp-image-3276\"  \/><\/a><\/div><\/div><div style=\"padding:26px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-6.png\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-6.png\" data-orig-src=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-6.png\" width=\"1232\" height=\"821\" alt=\"\" title=\"DSV (6)\" aria-label=\"DSV (6)\" class=\"lazyload img-responsive wp-image-3275\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271232%27%20height%3D%27821%27%20viewBox%3D%270%200%201232%20821%27%3E%3Crect%20width%3D%271232%27%20height%3D%27821%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-6-200x133.png 200w, https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-6-400x267.png 400w, https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-6-600x400.png 600w, https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-6-800x533.png 800w, https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-6-1200x800.png 1200w, https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/DSV-6.png 1232w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 383px, (min-width: 712px) 574px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4252,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[40],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-5100","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-disseny-grafic-en"],"_links":{"self":[{"href":"https:\/\/edeon.net\/en\/wp-json\/wp\/v2\/avada_portfolio\/5100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edeon.net\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/edeon.net\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/edeon.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/edeon.net\/en\/wp-json\/wp\/v2\/comments?post=5100"}],"version-history":[{"count":0,"href":"https:\/\/edeon.net\/en\/wp-json\/wp\/v2\/avada_portfolio\/5100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edeon.net\/en\/wp-json\/wp\/v2\/media\/4252"}],"wp:attachment":[{"href":"https:\/\/edeon.net\/en\/wp-json\/wp\/v2\/media?parent=5100"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/edeon.net\/en\/wp-json\/wp\/v2\/portfolio_category?post=5100"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/edeon.net\/en\/wp-json\/wp\/v2\/portfolio_skills?post=5100"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/edeon.net\/en\/wp-json\/wp\/v2\/portfolio_tags?post=5100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}