{"id":5094,"date":"2022-08-18T15:18:37","date_gmt":"2022-08-18T15:18:37","guid":{"rendered":"https:\/\/edeon.net\/project-items\/innovative\/"},"modified":"2022-08-18T15:18:37","modified_gmt":"2022-08-18T15:18:37","slug":"innovative","status":"publish","type":"avada_portfolio","link":"https:\/\/edeon.net\/en\/project-items\/innovative\/","title":{"rendered":"Materials gr\u00e0fics per a Innovative Solutions Ecosystem"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:30px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h2>Canvi de nom i rebranding per a ServicePoint<\/h2><\/h4><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:50px;\"><p>A <strong>edeon<\/strong>, ens especialitzem a donar suport a grans empreses en moments decisius de la seva traject\u00f2ria. Un dels nostres projectes m\u00e9s importants va ser el <strong>renaming<\/strong> de la multinacional <strong>ServicePoint<\/strong>, un projecte global que va culminar amb la creaci\u00f3 del <strong>nou nom de marca<\/strong>, <strong>Innovative Ecosystem<\/strong>.<\/p>\n<p>Aquest canvi de nom no nom\u00e9s representava una evoluci\u00f3 de marca, sin\u00f3 una <strong>transformaci\u00f3 profunda de la identitat corporativa<\/strong> d\u2019una empresa que cotitza en borsa i que t\u00e9 una pres\u00e8ncia internacional. El proc\u00e9s de <strong>renaming<\/strong> es va abordar amb cura i estrat\u00e8gia, tenint en compte els valors i la visi\u00f3 de l\u2019empresa, aix\u00ed com la necessitat de comunicar una imatge m\u00e9s moderna, innovadora i alineada amb les tend\u00e8ncies actuals del mercat.<\/p>\n<h3>Des de la creaci\u00f3 del nom fins a la comunicaci\u00f3 corporativa integral<\/h3>\n<p>Despr\u00e9s de definir el nou nom, <strong>Innovative Ecosystem<\/strong>, vam dur a terme el disseny del <strong>nou logotip<\/strong>, una imatge que reflect\u00eds la innovaci\u00f3, l&#8217;ecosistema empresarial i la creaci\u00f3 de valor per a les empreses del seu sector. Amb aquesta base s\u00f2lida, vam poder avan\u00e7ar a la creaci\u00f3 de tota una gamma de materials i serveis de comunicaci\u00f3 per a l&#8217;empresa.<\/p>\n<p>El treball amb <strong>Innovative Ecosystem<\/strong> va incloure diversos aspectes de la <strong>comunicaci\u00f3 corporativa<\/strong> i <strong>estrat\u00e8gia creativa<\/strong>:<\/p>\n<ul>\n<li><strong>Juntes d\u2019accionistes<\/strong>: Organitzaci\u00f3, disseny i coordinaci\u00f3 d\u2019esdeveniments per mantenir informats els accionistes sobre l\u2019evoluci\u00f3 de l\u2019empresa.<\/li>\n<li><strong>Material gr\u00e0fic corporatiu<\/strong>: Disseny i creaci\u00f3 de <strong>papers corporatius<\/strong>, cartes, sobres i altres aplicacions per a una comunicaci\u00f3 fluida i professional.<\/li>\n<li><strong>Rodes de premsa i notes de premsa<\/strong>: Redacci\u00f3 i disseny de materials per a premsa, adaptats a les necessitats de l\u2019empresa i pensats per generar impacte i visibilitat.<\/li>\n<\/ul>\n<h3>Aplicacions de papereria per a un client de prestigi<\/h3>\n<p>Un dels aspectes m\u00e9s visibles de la nostra tasca per <strong>Innovative Ecosystem<\/strong> ha estat la creaci\u00f3 d\u2019<strong>aplicacions de papereria corporativa<\/strong>. Aquest tipus de material \u00e9s essencial per transmetre una imatge coherent i professional, tant a l\u2019exterior com dins de l\u2019organitzaci\u00f3.<\/p>\n<p>Hem desenvolupat dissenys de <strong>papers de carta<\/strong>, <strong>targetes de visita<\/strong>, <strong>sobres personalitzats<\/strong> i altres materials corporatius que reflecteixen l\u2019evoluci\u00f3 de la marca i la seva <strong>visi\u00f3 innovadora<\/strong>. Aquestes aplicacions no nom\u00e9s s\u00f3n \u00fatils en el dia a dia de l&#8217;empresa, sin\u00f3 que tamb\u00e9 s\u00f3n una eina efica\u00e7 per generar una <strong>impressi\u00f3 positiva en clients, inversors i socis comercials<\/strong>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:30px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h3>La import\u00e0ncia d\u2019un canvi de nom i imatge corporativa<\/h3><\/h4><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:80px;\"><p>Un <strong>renaming<\/strong> com el de <strong>ServicePoint a Innovative Ecosystem<\/strong> \u00e9s un projecte transformador que implica molt m\u00e9s que simplement canviar el nom de l\u2019empresa. \u00c9s una oportunitat per <strong>refor\u00e7ar la seva identitat<\/strong> i <strong>alinear-se amb les noves necessitats del mercat<\/strong>. Aix\u00f2 es tradueix en una <strong>major visibilitat, competitivitat i capacitat de captar nous clients i inversors<\/strong>.<\/p>\n<p>A <strong>edeon<\/strong>, sabem que un canvi d\u2019imatge corporativa ha de ser gestionat amb estrat\u00e8gia, coher\u00e8ncia i creativitat. Amb el nostre <strong>servei de comunicaci\u00f3 corporativa i disseny creatiu<\/strong>, ajudem les empreses a crear <strong>identitats visuals poderoses<\/strong>, que transmetin la seva ess\u00e8ncia i que siguin capaces de generar <strong>impacte i confian\u00e7a<\/strong> en el seu p\u00fablic.<\/p>\n<\/div><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" style=\"--more-btn-alignment:center;\"><div style=\"margin:-26px;--awb-aspect-ratio:1 \/ 1;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-3 fusion-gallery-layout-grid fusion-gallery-1 has-aspect-ratio\"><div style=\"padding:26px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/edeon.net\/wp-content\/uploads\/2025\/05\/innovative-2.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img 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