Lluís, who attended as a guest lecturer, gave sessions on business communication and relationship marketing, and in addition to the theory of the topic he is discussing, he is working on and explaining different practical cases that have been carried out in recent years at our agency.

This is how he took the opportunity to explain how the Club Hoquei Valldoreix project was born and how it has been developing in its four years of life. He shared all the details, from the preparation of the idea, the market study, the design of the business plan and the marketing plan, its execution and control. He also explained the case of the Teca Sàbat catering as a success story of a family business that, by mixing tradition and innovation, has become a benchmark in its sector. Finally, and taking advantage of the sessions on strategic communication, he exemplified them with the importance of weaving ties of value, and it is here where he explained the success story of associationism, and how Sant Cugat Empresarial or the Independent Association of Young Entrepreneurs of Catalonia (Aijec) provide important value to their members, energizing, acting as a speaker and strengthening relations between the public and private sectors.

Throughout Holy Week, Dr. Lluís Feliu attended different classes related to marketing and communication in order to provide a Western vision, exemplified with cases from the agency regarding business strategies. On the other hand, Feliu also took the opportunity to learn firsthand how the business practices department of the Turkish university is organized, and how Turkish companies are working on the concept of marketing ethics and different internationalization strategies of Turkish companies.